The concept behind selecting a mixed use project for studio 10 is to deliver the best method of urban regeneration and development to the section of the Adelaide parklands best suited to future urban development, Rymill park.
This site has been selected for several key reasons, those being its proximity to key Adelaide’s premiere Retail district, and thoroughfare down Rundle Street, secondly is the significant cultural connections (of which will form a key stone of the project) being part of the fringe festival held onsite, and proximity to the Clipsal 500 and tour down under.
The reason for selection the specific combination of typologies is the likelihood for success that follows, the combination is as follows; Multiple civic typologies, residential and commercial typologies.
One of the common techniques that is used as a method of urban development in recent years is cultural regeneration. This is seen as a method of improving the quality of urban life through the development of the unique characteristics of a place and its people.
The Role Of Urban Design In Cultural Regeneration from the Journal of Urban Design argues that urban design is integral to the process of cultural regeneration, in projects such as mixed-use developments. It is suggested that, for improved chances of success, the adoption of a holistic approach to urban regeneration is required, with policy-makers using culture as an organizing principle for city management and urban design. As such the development of studio 10 will be much broader then the architecture itself, with the method in which it integrates with the broader community being integral to the projects success.
The Cultural Quarters as Mechanisms for Urban Regeneration. Part 1: Conceptualizing Cultural Quarters, by J. Montgomery writes specifically about the success for cultural regeneration project. With the Civic section of Studio 10 looking to specially build on the season festival atmosphere already present Rymill park, also providing a successful urban atmosphere all year round, the knowledge gained from this writing is highly valuable.
Montgomery writes of three particular sections, which when followed maximizes the chances for successful cultural regeneration, they are, Activity, Form and Meaning are 3 sections for success
Table 4 of the document breaks down these three sections as follows;
- diversity of primary and secondary land uses
• extent and variety of cultural venues and events
• presence of an evening economy, including cafe ́ culture
• strength of small-firm economy, including creative businesses • access to education providers
- fine-grain urban morphology
• variety and adaptability of building stock • permeability of streetscape
• amount and quality of public space
• active frontages
- important meeting and gathering spaces • sense of history and progress
• area identity and imagery
- design appreciation and style
Mixed-use architecture creates an urban environment that is active at all hours, making optimum use of infrastructure and the facilities provided, thus activating the site and providing constant pedestrian movement through and constantly activating the surrounding urban area.
By providing housing near commercial and civic centers, planners could then reduce the dependence of the elderly and children on cars, allowing for greater independence.
By enabling people to live near places where they can shop, work, or play could reduce car dependence and vehicle trips, increase pedestrian and transit use within the CBD, and thus alleviate the environmental consequences associated with automobile use and deliver a greener urban environment.
 Wansborough, Matthew, and Andrea Mageean. “The Role Of Urban Design In Cultural Regeneration.” Journal of Urban Design: 181-97.
 Montgomery, John. “Cultural Quarters as Mechanisms for Urban Regeneration. Part 1: Conceptualising Cultural Quarters.” Planning, Practice & Research 18, no. 4 (2003): 239-306.
 Jill Grant (2002) Mixed Use in Theory and Practice: Canadian Experience with Implementing a Planning Principle , Journal of the American Planning Association, 68:1, 71-84, DOI: 10.1080/01944360208977192